Park Advertising

Wage Transparency Information for States that Require Salary in Ad Texts

Posted by Park Ads on November 13, 2024

By: Rachel von Habsburg

 

Wage transparency is legislation introduced at the state level to ensure fair practice of sharing employee compensation. Posting salaries and how pay decisions are made ensures workplace equity among potential applicants and current employees. The language required varies from state to state, and Park stays up to date on any new pay transparency laws that are enacted.

 

California is a great example of a state that currently enforces wage transparency for open job postings to the public. They require that employers with 15 or more employees must include a pay scale for job postings.

 

Park quality checks all the ad text received by our clients to ensure that they are compliant with these regulations. For example, if Park receives the following ad text:

 

ABC Inc. seeks a Sr. Engineer in San Francisco, CA. Follow safety rules for all projects; pre-task planning; develop scope of work; prepare estimates, specifications. 50% in-state travel required. Apply online via www.abcapplyjobs.com Ref#5678

 

Since this advertisement is in the state of California, Park will reach out to confirm whether the salary range needs to be included prior to posting the ads. If this company does indeed employ more than 15 people, we will ask for the salary range and include it in the ad text like this:

 

ABC Inc. seeks a Sr. Engineer in San Francisco, CA. Follow safety rules for all projects; pre-task planning; develop scope of work; prepare estimates, specifications. 50% in-state travel required. Salary $150,000-$175,000 per year. Apply online via www.abcapplyjobs.com Ref#5678

 

Some states have regulations specific to the city the ad is to be posted in. For example, Jersey City, NJ requires wage transparency, whereas other cities in the state do not. If Park receives ad text in Hoboken, NJ, we would not have to reach out to verify salary because it is not a statewide requirement.

 

We have successfully helped our clients traverse advertising in a variety of locations and openly communicate throughout the process to get the best results. If you have any questions or would like a quote, feel free to reach out to [email protected] for your next case.

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      Frequently Asked Questions

      What do we need to provide when we want a quote for services?

      Please provide the ad text as well as the services requested. Many of our clients request specific media sources, but if you are unsure, we would be glad to make a recommendation.

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      Yes. We will provide you with a payment form, which needs to be sent to us along with your approval to proceed with an ad.

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      There are no regulations on this matter but many of our clients prefer to avoid starting the PERM recruitment cycle over the holidays.

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      We take screenshots on the first and last days that the online ads are live.

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      All of our newspaper reps are directed to mail the physical tearsheets to our clients’ addresses, and once the 30 day PERM advertising cycle is complete, Park will deliver an Etear package in a single PDF.

      Are you able to make a suggestion if I don’t know how which newspaper to advertise in?

      Yes. Park is happy to make suggestions of which newspapers to advertise in based on our wealth of experience and industry research.

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      Most of our clients have the online ads run anywhere between 7- 30 days.

      How long does the SWA ad need to be live?

      Regulations require that the SWA ads be live for 30 days online.

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      While there are no regulations on how many radio spots are required, we recommend a minimum of 2 spots.

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