DIY or PERM Advertising Agency?

Why do I need a PERM Advertising Agency?

I’m sure that sometimes you look at your case file and think “I’m sure I can do this on my own.” After all, DIY is becoming ingrained into our society. You may look at the requirements and think that you can easily post some ads with your local paper, find a job site, and figure out the difficulty that is SWA.


Not so fast!


One benefit of having a PERM Advertising Agency like Park Advertising is that we know the rules and regulations. And there are a lot. If any newspaper ad, online ad, or SWA has a simple typo, misspelling, or wrong location listed, this can hold up or even completely ruin your PERM application. Simple mistakes like this can not only cost you your green card, but it can cost thousands (you read that right) of dollars to fix. Sometimes costly errors occur, and since we know the newspaper reps, we are more likely to cut a fair deal in order to ensure that the errors made are fixed in a timely manner.




Since the State Job Order at the State Workforce Agency is a requirement for your PERM case, making sure that you have the minimum of 30 days marked is crucial. Because there are 50 states, there are 50 SWA sites to navigate through. Unfortunately, they can be pretty confusing, and if certain boxes are not checked or fields filled in, the entire SWA campaign may not count. Since we post SWA ads every day, we know what is required in each state, so that you can rest assured that your SWA will have all the necessary fields. We are also diligent with taking the required electronic screenshots of the advertisement at the first and 30th day mark, which will be your evidence that your job was posted.


Newspaper Prices


Depending on the location your job is located, the newspaper ad prices can be extremely high. This is especially true in the Silicon Valley area. Thanks to our relationships with newspaper reps around the country, we are able to keep the price down as much as possible, so that you will not only receive a fair price but also excellent service from Park Advertising.


Radio Spots


If you want to advertise in the radio, it can be even more difficult to book a spot! You have to not only have ad copy utilized for the radio, but you need to have an affidavit set up for the radio reps to sign. This process can be time consuming and confusing. Some radio stations are owned by big conglomerates, so in order to buy an advertising spot, it can require making multiple phone calls around the country to find the rep for your local station. Having an established PERM Advertising Agency like Park Advertising will take the hassle out of this process. We know how to streamline the process to get your ad up fast an efficiently, as well as know how to get the proper affidavit signed by these reps for your evidence for the USCIS.


Still want to DIY?


It’s a lot to worry about. There are a lot of small errors that could happen in the process, especially if you have no experience in the PERM advertising process. Having an experienced PERM advertising agency like Park Advertising in your corner will assure that your PERM application will be filed with no errors and with all the evidence required by the USCIS.


For more information, please contact us.


Image used under CC BY 2.0.

Naturalization Ceremony Grand Canyon  by Grand Canyon National Park