Park Advertising
Park Advertising

The premier PERM Advertising Agency

We take the hassle out of PERM Advertising

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One of the requirements for a petitioning company seeking PERM certification is to post PERM advertising in various media channels. A company has to advertise the job; moreover, this is proof for the Department of Labor that there is no U.S citizen or permanent resident who is qualified for that job.

The DOL will only consider PERM applications that contain all the required advertisements, and each ad must be posted within a strict time frame.

Job Order with the state’s workforce agency (SWA job order): Must run for 30 consecutive calendar days

Satisfy the first requirement by placing a job order with the state’s workforce agency (SWA). Different states have differing policies when it comes to posting SWA job orders, so it’s crucial to follow the right procedure when it comes to advertising for a job order.

Two Sunday Newspaper Ads: Must run at least 2 weeks consecutively

Just like with the job order placement, the petitioning company must also post job ads on a newspaper of general circulation serving the intended area of employment. The ad must contain the name of the employer, instructions on where applicants should send their resumes, indication of geographic location of the job and a short job description to inform the applicants about some info regarding the job.

Posting Notice: Must run for 10 consecutive business days

The petitioning company must post a notice at the place of its business. Your notice must include the job title, duties, and educational requirements. There also needs to be attestation that this was posted for ten days. The company must also do any three of the following:

  1. Advertisement on the company’s website
  2. Recruit applicants at a job fair
  3. Start an employee referral program
  4. Do on-campus recruiting
  5. Post on job search websites
  6. Radio and/or TV ads
  7. College Ad placement
  8. Trade or professional organization
  9. Local or ethnic newspaper
  10. Private employment firm

After posting all of the ads, the employer should wait at least 30 days before submitting an application. Moreover, the employer must prove that the ads ran. The different methods of proof can include tear sheets, website printouts, and radio affidavits. So the company submits this proof to the USCIS for consideration. Missing proof can cause an application to be rejected, so you or your ad agency must present due diligence.

The process of posting multi-channel immigration-based ads can be quite tricky, time-consuming and time-sensitive! It is best to seek help from advertising agencies that specialize in PERM advertising. Park Advertising has years of experience posting immigration recruitment, so we know the regulations. Moreover, we have various media connections across the country. You can email us at [email protected], call us at (212) 581-8877, or get a FREE QUOTE online!

Here's what our customers say about us...

  • We’ve been using Park Advertising for over two years now and they’ve been better than advertised. They really do a great job working with our firm to get the ads organized and placed in a timely manner. Additionally, they take care of the billing process with our end clients, which saves us from dealing with a billing nightmare! Their client service is exceptional and I know I can count on them when I have an urgent matter."
    AH from AmLaw 200 firm in New York
  • In approximately 2011, our firm began using Park’s PERM advertising services. Before then we had been using another widely used PERM advertising company. After I started using Park’s PERM advertising services, the difference between my previous provider and Park was night and day."
    MD, from law firm in MA
  • Truly a satisfied customer! I have been using Park Evaluations/Advertising for 2 years. Each time, I am impressed by the quick turn-around time and no mistakes!! Greatly appreciate their price comparisons and choices they provide to meet our clients’ needs. Their staff is friendly and pleasant to talk to. I have recommended their services, many times. Keep up the good work!"
    Sara G., from law firm in CA

Process Flow

Process Flow

Quote Request

    Client Contact

    Job Ad Text

    Educational Req.

    Job Experience

    Comment



    Contact Us

    Please don't hesitate to contact us if you would like to discuss your next PERM Advertising case.

    Park Advertising

    Phone: (212) 581-8877

    Fax: (212) 581-8875

    120-34 Queens Boulevard, Suite #300 Kew Gardens, NY 11415

    [email protected]

      Frequently Asked Questions

      What do we need to provide when we want a quote for services?

      Please provide the ad text as well as the services requested. Many of our clients request specific media sources, but if you are unsure, we would be glad to make a recommendation.

      Are we required to prepay?

      Yes. We will provide you with a payment form, which needs to be sent to us along with your approval to proceed with an ad.

      Can we start the 2 Sundays over a holiday weekend?

      There are no regulations on this matter but many of our clients prefer to avoid starting the PERM recruitment cycle over the holidays.

      How much does an advertisement cost?

      The cost to place a PERM ad all depends on the word count and the city where the position is being offered. Once you send over your ad text to your Park representative, we can reach out to our newspaper reps to get you a precise quote.

      Do you take screenshots of the online ads?

      We take screenshots on the first and last days that the online ads are live.

      How do you deliver the tearsheets?

      All of our newspaper reps are directed to mail the physical tearsheets to our clients’ addresses, and once the 30 day PERM advertising cycle is complete, Park will deliver an Etear package in a single PDF.

      Are you able to make a suggestion if I don’t know how which newspaper to advertise in?

      Yes. Park is happy to make suggestions of which newspapers to advertise in based on our wealth of experience and industry research.

      How long do online ads need to run?

      Most of our clients have the online ads run anywhere between 7- 30 days.

      How long does the SWA ad need to be live?

      Regulations require that the SWA ads be live for 30 days online.

      How many radio spots do we need to run?

      While there are no regulations on how many radio spots are required, we recommend a minimum of 2 spots.

      Careers

      Park Advertising prides itself on hiring an exceptional staff comprised of experienced and talented individuals. The nature of this industry makes it necessary to hire skilled personnel with the ability to thrive within a knowledge-driven atmosphere. We actively search for individuals who operate under our corporate values of honesty, professionalism, and responsibility.

      Our diverse and outstanding staff works together to create a relaxed, yet service-oriented atmosphere that puts our clients as our top priority. Individuals interested in applying for a position at Park should submit their resumes, cover letters and/or other inquiries to [email protected].

      Experienced Staff

      Experienced Staff

      Our experienced staff remains up-to-date on all Department of Labor restrictions on Labor Certification. We handle all of your advertising placements, prevailing wage determinations, and job orders with the utmost care. We realize the importance of privacy and you can be confident that your information is safe and secure at all times.

      A Streamlined Process with Cost Saving

      Experienced Staff

      Filing a PERM Labor Certification is an increasingly complex process. As a law firm or legal service provider, you should not be impeded from providing your clients with high quality services due to the complex and time-consuming nature of PERM immigration advertising.

      As a single, centralized point of contact, Park Advertising can handle all of your immigration-based recruitment advertising needs. Our streamlined and effective approach allows you to focus on the big picture, while leaving the time-consuming and nuanced details of the process to our industry-leading experts.

      Park’s cost-effective model utilizes high volume and long-standing networks to provide you with preferred pricing structures.

      Close Relationships & Continued Support

      Experienced Staff

      At Park, we emphasize the importance of close client relationships highlighted by frequent communication regarding your specific needs. The close connections that we establish help us work with you on an individual basis to facilitate all your labor certification needs, beyond just the simple placement of recruitment advertisements.

      Our results-oriented approach to client relations allows us to provide you with the highest quality service and support for both current projects and future engagements.